Our Mission

Each year in North America, millions of pets enter shelters. And almost half of them are euthanized due to limited space. Shelters work hard to address the pet overpopulation problem, and they need help. Our mission is to end pet homelessness by providing shelters with funding and technology that helps them do great work and save more pets.

Up to 20% of your shopping cart - what do we mean?

We give up to 20% of every purchase to the BISSEL Pet Foundation or YOUR participating hometown shelter. What does 20% look like? Since we give back a portion of the shopping cart, not the proceeds, it’s a lot more than most.

We make less so shelters make more.

We have a lot of love and reverence for shelters and the people who run them, working to end pet homelessness. That’s why we are dedicated to generating revenue for shelters through direct funding as well as services that combat pet homelessness like software that helps them operate more smoothly, pet search, and microchip services.

Our Partner to solving Pet Homelessness

BISSELL Pet Foundation is committed to ending pet homelessness and finding a loving home for every
pet. To achieve this goal, BPF provides financial support to animal welfare organizations and resources to underserved communities. This includes helping to reduce the number of animals in shelters and rescues through pet adoption, spay/neuter programs, vaccination, microchipping and emergency support.


The generosity of donors enables BPF to award millions of dollars to its growing partner network of more than 5,000 shelters and rescues across all 50 states and Canada. Since the founding of BPF in 2011, hundreds of thousands of pet lives have been touched through BPF programs and initiatives.


You can make a difference in the life of a pet every day by simply shopping at Wagtopia. BISSELL Pet Foundation (or your hometown shelter) receives up to 5% of every Wagtopia purchase.

At Wagtopia, it's always Shop. Give. Wag. Repeat.

The Wagtopia Umbrella

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